We write two blogs – the first on customer-centricity because that’s our passion and specialist discipline; the second on life and work in the 21st Century because we are deeply interested in how we can all make working work for everyone.

November 26, 2018

Great article in the Drum about how Argos’s new advertising has come from getting close to customers. ‘The Christmas Fool’ was engineered to make Argos’ marketing more “emotional” and less “rational” because that’s what’s customers wanted.  It focuses on how Argos is different from Amazon offering a much more human touch and a wider range of ways to get products,...

October 8, 2018

Quality Street is a fixture of British life but like every brand it needs to keep pace with 21st Century tastes. We worked with Nestle teams as they dived into the nature of sharing for consumers in the UK today. We found that people love being able to pick, mix and personalise what they share with others. Quite frankly in a world of ever-expanding choice, why sho...

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