We write two blogs – the first on customer-centricity because that’s our passion and specialist discipline; the second on life and work in the 21st Century because we are deeply interested in how we can all make working work for everyone.

January 21, 2019

It’s wonderful to watch great salespeople at work.  What they do brilliantly is connect with their customers. My favourite recent experience was listening to a Butternut Box salesgirl persuade a friend to sign up for a subscription of ‘homemade dog food’. 

She personalised the experience: what’s your dog’s name? what’s he like? …and, once in the know, ref...

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