November 26, 2018

Great article in the Drum about how Argos’s new advertising has come from getting close to customers. ‘The Christmas Fool’ was engineered to make Argos’ marketing more “emotional” and less “rational” because that’s what’s customers wanted.  It focuses on how Argos is different from Amazon offering a much more human touch and a wider range of ways to get products,...

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The Customer Closeness Company

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