We write two blogs – the first on customer-centricity because that’s our passion and specialist discipline; the second on life and work in the 21st Century because we are deeply interested in how we can all make working work for everyone.

April 3, 2017

Why doesn’t Customer Closeness routinely happen in organisations? Without customers, businesses are nothing, their very raison d’etre ceases to be, and yet so few businesses really take the time to truly understand their customers.

Often, it’s only employees in customer-facing roles who have a true sense of who customers are, like the check-out staff in supermarket...

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