December 16, 2018

Boots is getting closer to its beauty customers.  

This year’s advert is not only emotional it’s also in line with Boots’ wider brand strategy focusing on how beauty makes you feel, not how it makes you look. 

I loved the fact that Boots sent a sneak preview of their Christmas advert to their Advantage Card customers, telling them that Boots are the place not only t...

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The Customer Closeness Company

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