We write two blogs – the first on customer-centricity because that’s our passion and specialist discipline; the second on life and work in the 21st Century because we are deeply interested in how we can all make working work for everyone.

July 26, 2019

We believe that successful companies are close to their customers.  We love commercial and we love customer but most of all we love the sweetspot where value for both lies. 

Consumers are asking for less plastic but most feel helpless to know what to do while still maintaining the benefits that they desire.  Hats off to a couple of companies who have take...

July 12, 2019

In my last blog I talked about Amazon’s mission which is “to be Earth’s most customer-centric company” and pointed out that it’s unsurprising therefore that the single most important thing Amazon focus on is Customer Obsession.

It’s what we help our customers do all time. Only today I was talking to a client who said ‘now that we understand what our customers need...

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