We write two blogs – the first on customer-centricity because that’s our passion and specialist discipline; the second on life and work in the 21st Century because we are deeply interested in how we can all make working work for everyone.

June 7, 2019

When Amazon.com launched in 1995, it was with the mission “to be Earth’s most customer-centric company” that’s quite a claim. 

It’s unsurprising therefore that the single most important thing Amazon focus on is Customer Obsession (Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay atte...

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