We write two blogs – the first on customer-centricity because that’s our passion and specialist discipline; the second on life and work in the 21st Century because we are deeply interested in how we can all make working work for everyone.

June 19, 2017

There is something about the essential human-ness of businesspeople spending time with consumers that is powerful. It makes businesspeople make changes; remove barriers and overcome hurdles that had become seemingly unquestionable constraints of the business.

In businesses that are awash with data about customers’ every movement, why does a qualitative, statistical...

June 5, 2017

At The Customer Closeness Company we believe that in today’s world you need to put customers at the centre of everything you do to stay competitive.  I was therefore interested to read an article by Martin Lindstrom taking about the importance of listening to, and understanding the market, rather than simply relying on big data to inform business or brand strategy...

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