We write two blogs – the first on customer-centricity because that’s our passion and specialist discipline; the second on life and work in the 21st Century because we are deeply interested in how we can all make working work for everyone.

April 20, 2017

At The Customer Closeness Company we believe that in today’s world you need to put customers at the centre of everything that you do in order to stay competitive.  Most industries are littered with companies have lost sight of customers’ needs.  Estate agency is a prime example of an industry where most high street retailers have lost sight of what consumers reall...

April 3, 2017

Why doesn’t Customer Closeness routinely happen in organisations? Without customers, businesses are nothing, their very raison d’etre ceases to be, and yet so few businesses really take the time to truly understand their customers.

Often, it’s only employees in customer-facing roles who have a true sense of who customers are, like the check-out staff in supermarket...

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