January 3, 2020

The Christmas break gave me the opportunity to watch, in my view, one of the most awe-inspiring documentaries of the year - ‘Britain’s Biggest Warship’. It takes you behind the scenes on HMS Queen Elizabeth - the largest and most advanced warship we Brits have ever built which is due in service this year.

The programme showed The RAF and the Navy working together t...

December 3, 2019

It’s always great to see something you work on come to fruition.

So, it’s wonderful to see Lorien’s rebrand which used deep customer insight to understand how to build on its 40-year heritage in IT recruitment.  This fresh in-depth insight showed how technology powers even those companies who are not obviously tech-led and how tech recruitment faces different chall...

November 1, 2019

I started my career following a history degree developing a love of human stories and their power to shape an understanding of how we see, experience and learn.  Fourteen years and four agency roles later, this is still true. Along the way I’ve learnt a whole dictionary of marketing branding strategy speak, but the insights that have the most impact are the ones w...

October 18, 2019

I’ve irregularly given blood for the past 15 years – if I’m honest, mostly when it was convenient for me. Last year I started donating again after a long hiatus and it struck me how friendly the nurses were, how clearly the process was explained and how appreciated they made me.

After donating, I discovered the NHS blood donation service lets donors know their impa...

September 16, 2019

We believe that successful companies are close to their customers.  We love commercial and we love customer but most of all we love the sweetspot where value for both lies.

One of the most important elements to get right is an EMBEDDED CUSTOMER JOURNEY which creates a clear, single view amongst employees of the customer experience you are trying to achieve and wher...

July 26, 2019

We believe that successful companies are close to their customers.  We love commercial and we love customer but most of all we love the sweetspot where value for both lies. 

Consumers are asking for less plastic but most feel helpless to know what to do while still maintaining the benefits that they desire.  Hats off to a couple of companies who have take...

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The Customer Closeness Company

Spaces Building 1, Chalfont Park

Gerrards Cross

Buckinghamshire

SL9 0BG

Nicola Craig

Nicola@customer-closeness.com

+44 7703 502596

Charlotte Vicary

Charlotte@customer-closeness.com

+44 7914 669265

Anna Eggleton

Anna@customer-closeness.com

+44 7500 703368