May 22, 2020

Keeping in touch with customers is more important and more challenging than ever as physical distancing shrinks our individual worlds. 

Last Friday, The Customer Closeness Co. hosted a live Consumer Pulse session in which a cross-section of consumers discussed their priorities, hopes and fears about life as we start to emerge...

April 25, 2020

The nation’s edging towards coming out (of lockdown that is). Only fools would claim to know what life will be like on the other side but here are our musings based on conversations with consumers, clients and The Customer Closeness Co’s crystal ball…

1. Support needed for the ‘stretched middle’ - Post-crisis, savvy spending will be even more important to the ‘stre...

May 28, 2019

For most businesses, customers are the ultimate arbiters of success. However, what if you work in a business whose audience is captive in some way such as:

  • The London Underground (where there is no viable alternative)

  • New home builders (whose business is largely based on a location-driven, one off purchase and financial incentives such as help to buy)

  • ...

January 6, 2019

If you feel like an injection of stimulating thinking to kickstart your year, we’d recommend Superfast Lead at Speed by Sophie Devonshire.

Cards on the table, I know Sophie and there is a tiny quote from me in the book but this isn’t an unashamed plug for a friend - it’s a hugely thought-provoking read. Sophie has interviewed all sorts of business characters from P...

October 8, 2018

Quality Street is a fixture of British life but like every brand it needs to keep pace with 21st Century tastes. We worked with Nestle teams as they dived into the nature of sharing for consumers in the UK today. We found that people love being able to pick, mix and personalise what they share with others. Quite frankly in a world of ever-expanding choice, why sho...

September 24, 2018

The ‘must-have’ ticket this festival season in our house wasn’t so much front row as lav bowl-related. The somewhat enigmatically named Seat of Luxury on offer at Reading and Leeds festivals got a lot of airtime. Claiming to ‘transport you from muddy field to Mayfair hotel with its fresh water vacuum loo technology, attendants, mirrors, dryers and straighteners’ i...

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The Customer Closeness Company

Spaces Building 1, Chalfont Park

Gerrards Cross



Nicola Craig

+44 7703 502596

Charlotte Vicary

+44 7914 669265

Anna Eggleton

+44 7500 703368